Challenge

Cozy Corner’s website struggles with low engagement and high cart abandonment rates. Visitors find the site overwhelming, with too many product categories and an unclear value proposition. The checkout process is also cumbersome, causing users to drop off before completing purchases.

Objective

Design a calm, inviting website that reflects the brand’s warm aesthetic and makes the online shopping experience seamless. The goal is to boost customer engagement, reduce cart abandonment, and increase completed purchases.

Key Design Solutions

1. Clear Messaging:
Craft a welcoming tagline like:
"Make Your Space Feel Like Home – Cozy Living Starts Here."
This ensures the value of Cozy Corner is immediately communicated in the hero section.
2. Simplified Navigation:
Streamline the menu into key categories (e.g., Furniture, Decor, Sale) with a search bar for quick access to products.
3. Visible CTA for Action:
Use a soft gradient button with the text "Shop Now" in the hero section and ensure the checkout button is always visible on every page.
4. User Experience Optimized Checkout:
Implement a one-page checkout with guest purchase options to reduce friction and drive conversions.

Expected Results

Increase in product page visits and time on site.Lower cart abandonment through simplified navigation and a smooth checkout flow.Growth in overall sales within the first 60 days.