Challenge

Dispatch Academy’s current site suffers from low course enrollments and high bounce rates. Visitors struggle to find key information about the programs, and the site lacks trust signals like testimonials or instructor bios.

Objective

Create a professional and engaging website that highlights the value of Dispatch Academy’s programs, makes enrollment easy, and positions the platform as a leader in logistics education.

Key Design Solutions

1. Clear Hero Message:
Use a focused headline like:
"Master Dispatch Skills – Join the Industry’s Most Comprehensive Logistics Courses."
Add a supporting subheadline explaining benefits such as flexible schedules or certification.
2. Strong, Visible CTA:
Include a high-contrast CTA button with text "Enroll Now" and place secondary CTAs like "Explore Courses" throughout the page.
3. Course Previews and Testimonials:
Feature testimonials from alumni and course previews to build credibility and trust.
4. Simplified Enrollment Process:
Implement a three-step enrollment flow (choose course, create account, payment) to minimize friction and prevent drop-offs.

Expected Results

Higher enrollment rates due to streamlined UX and visible CTAs.Lower bounce rates through improved navigation and trust-building elements.Strengthened brand reputation as a go-to resource for logistics training.