Challenge

Kourier needed a modern, professional brand identity to stand out in the crowded logistics space. The original branding was generic and failed to instill trust in potential customers, reducing sign-ups and limiting partnerships with local businesses.

Our Approach

We created a brand identity focused on speed, reliability, and modern logistics:

1. Color Palette:
Selected electric blue and charcoal grey to convey speed and trust, with bright yellow accents symbolizing energy and efficiency.
2. Typography:
Used a bold, geometric typeface to give the logo and headings a strong, decisive feel, reflecting precision.
3. Logo Design:
Crafted a minimal logo with a forward-pointing arrow inside the "K" to symbolize speed and progress.
4. Visual Elements:
Added line-based illustrations representing roads and routes to communicate movement and seamless delivery.

Results

1. 30% growth in delivery requests within the first 60 days.
2. New partnerships established with 15+ local businesses, thanks to the professional rebrand.
3. Enhanced brand recognition in the target market, leading to faster customer trust.

Client Feedback

The new brand gave Kourier a sharp, professional look that customers immediately responded to. We’ve seen huge improvements in engagement." — CEO, Kourier