Challenge

Zenva needed a fun, unique brand identity to attract indie game developers and companies looking for pixel art projects. Their original branding lacked character and did not reflect the playfulness and creativity of their work.

Our Approach

We developed a vibrant and quirky brand identity that emphasizes Zenva’s unique artistic focus:

1. Color Palette:
Used bright neon colors (magenta, cyan, and yellow) that align with the retro pixel art aesthetic.
2. Typography:
Chose a pixelated display font for the logo to reflect the studio’s core art style, with a clean sans-serif for supporting text to maintain readability.
3. Logo Concept:
Designed a mascot-inspired logo – a pixelated chameleon to symbolize adaptability and creativity in their art style.
4. Visual Elements:
Integrated pixel animations into the brand identity for use on social media and the website, adding a dynamic, interactive feel.

Results

• 50% increase in project inquiries within two months of launch.
• Significant growth in social media engagement through branded pixel animations.
• Zenva’s new identity resonated with indie developers, leading to collaborations on three major game projects.

Client Feedback

Zenva’s new branding captures exactly who we are – creative, playful, and pixel-perfect. We love how it’s helping us connect with the right audience." — Creative Director, Zenva